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    Home » Tag Heuer & New Balance Unite for a Smartwatch!
    Gadgets

    Tag Heuer & New Balance Unite for a Smartwatch!

    Lina Johnson MercilliBy Lina Johnson MercilliOctober 8, 2025No Comments3 Mins Read
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    Quick Takeaways

    1. Design and Collaboration: The Tag Heuer Connected Calibre E5 features a striking purple and green design inspired by Unit-01 from Evangelion, created in partnership with sneaker brand New Balance.

    2. Technical Specifications: Equipped with a Snapdragon 5100+ chip, AMOLED display, and extensive health sensors, the smartwatch promises dual-band GPS, 1.5 days of battery life, and quick charging from 0-100% in 90 minutes.

    3. Smart OS and Features: Runs on a new, untested operating system with preloaded New Balance training plans, gamified prompts, and post-run analytics to enhance fitness tracking.

    4. Pricing and Variations: Starting at over $2,000 for the New Balance Edition, the smartwatch offers various case materials and strap options, with some configurations priced as low as $1,600.

    Tag Heuer and New Balance Launch Sporty Smartwatch

    Luxury watchmaker Tag Heuer has launched its newest smartwatch, the Connected Calibre E5, in collaboration with sneaker brand New Balance. This partnership highlights a unique blend of style and technology, appealing to both watch enthusiasts and fitness aficionados.

    First, the design stands out. The watch features a vibrant purple and green color scheme, inspired by the anime series “Neon Genesis Evangelion.” Its exterior boasts Grade 2 titanium, ensuring durability. Additionally, the flexible strap mirrors New Balance’s sneaker styles, enhancing its sporty appearance.

    Next, the technical specifications impress. The Connected Calibre E5 includes an AMOLED display and a Snapdragon 5100+ chip, ensuring smooth performance. Users can benefit from a suite of health and fitness sensors, including a heart rate monitor, a blood oxygen saturation tracker, and a sleep monitor.

    Moreover, the watch promises compatibility with iOS devices and offers outdoor-readable screens. Its dual-band GPS enhances accuracy for outdoor activities. Battery life lasts a day and a half, and it charges fully in just 90 minutes.

    Notably, the smartwatch includes preloaded New Balance training plans for marathons and 10K races. The companies also introduce “gamified prompts” and post-run graphs, making fitness tracking engaging and insightful.

    However, the smartwatch runs on a new operating system that remains untested, which may concern some potential buyers. The price tag of over $2,000 may also seem steep, albeit comparable to other Tag Heuer offerings. For those seeking more affordable options, different case materials and strap combinations are available, starting at around $1,600.

    This collaboration showcases how luxury and technology can coexist, providing users with both form and function. As urban innovation continues to grow, smart watches like the Connected Calibre E5 symbolize the merging of style and modern living.

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    Lina Johnson Mercilli
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    Lina Johnson Marcelli is the editor for IO Tribune, bringing over two decades of experience in journalism to her role. With a BA in Journalism, she is passionate about delivering impactful stories that resonate with readers. Known for her keen editorial vision and leadership, Lina is dedicated to fostering innovative storytelling across the publication. Outside of work, she enjoys exploring new media trends and mentoring aspiring journalists.

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