Fast Facts
- China’s AI apps Doubao and Qwen are removing customizable agents due to new regulations.
- Both apps will disable humanlike interactive features by July 10-15.
- New rules aim to regulate AI that simulates human traits and emotional interaction.
- Authorities highlight risks like privacy issues, harm, extremism, and dependency concerns.
Major Chinese AI Apps Pause Customization Features Amid New Regulations
Recently, two popular AI apps in China, ByteDance’s Doubao and Alibaba’s Qwen, announced they will disable their humanlike AI customization features. This decision comes as new government rules prepare to take effect. The rules aim to regulate AI services that mimic human personality traits and emotional interactions. Starting in July, users will no longer create or use personalized AI agents within these apps. The companies stated that these features would be taken offline because of “product function adjustments.” Privacy policies will also change after October 15, meaning user data related to these agents will no longer be accessible. This move reflects a broader effort by Chinese authorities to oversee the rapid growth of the AI sector. The regulations specifically target AI that engages in ongoing emotional conversations, which pose concerns about privacy, misinformation, and mental health impacts.
This shift raises questions about how practical it is for users and developers to adapt to stricter limits. Previously, users enjoyed creating custom AI characters to serve as personal assistants, tutors, or companions. These tools allowed for a more human-like experience, which many found engaging and useful. With the new rules, however, developers must focus on AI functions that do not simulate sustained emotional interaction. While this might restrict some creative possibilities, it could also lead to safer and more transparent AI services. Overall, these changes suggest a move toward balancing innovation with safety, encouraging the industry to develop technologies that serve practical needs without risking harm or misuse.
The timing of these regulatory changes indicates a clear effort by authorities to shape the future of AI. As companies comply, widespread adoption of humanlike AI with deep personal customization may slow down temporarily. Nonetheless, this development could contribute to a more responsible human-AI relationship. By implementing these measures, regulators aim to support technological progress while safeguarding public interests. In this way, the industry can continue to innovate thoughtfully—ultimately advancing beyond entertainment to benefit society at large.
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