Essential Insights
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Prada Opens Fashion Week: Prada will kick off Milan Women’s Fashion Week on September 22, moving from its usual Thursday slot, followed by Diesel and Vivetta Ponti’s new label.
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Star-Studded Lineup: Notable upcoming shows include Jil Sander’s Simone Bellotti, Fendi’s Maria Grazia Chiuri, and the first show by Etro after the exit of its creative director.
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Renowned Designers Featured: The weekend will showcase collections from famed brands like Ferragamo, Dolce & Gabbana, and Giorgio Armani, with Gucci’s Demna debuting at an undisclosed location.
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Emerging Talents and Award Changes: Newcomers like Marques’ Almeida and Neithan Herbert will debut, as the Italian fashion chamber shifts its sustainability awards to next year, hosting a gala dinner instead during the event.
Prada Kicks Off Milan Fashion Week
Prada will open Milan Fashion Week on Sept. 22, 2026. This marks a significant shift, as they usually present their collection on Thursdays. By moving to the first slot, Prada sets the tone for what is anticipated to be an exciting week. Following Prada’s show, Diesel and the new label Venerdì Pomeriggio will also present their collections. Fashion enthusiasts can expect a diverse range of styles and innovations.
Exciting New Collections
The week will feature much-anticipated shows, showcasing the latest works from established and emerging designers. Simone Bellotti will unveil his new collection for Jil Sander, while Maria Grazia Chiuri presents her sophomore line for Fendi. Other notable names include Max Mara, Alberta Ferretti, and Roberto Cavalli. Furthermore, debuting brands such as Marques Almeida and Miguel Vieira will add fresh perspectives to the event, emphasizing creativity and artistic vision.
A Shift Toward Sustainability
While the fashion chamber will not host its usual gala for sustainability, it plans to rename the event in the future. The new CNMI Creative and Sustainable Fashion Awards will encourage brands to incorporate eco-friendly practices into their collections. This shift is essential as the fashion industry faces increasing scrutiny over its environmental impact. Ultimately, these changes aim to improve the overall quality of life by promoting responsible fashion and fostering creativity in a rapidly evolving landscape.
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