Fast Facts
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ProMotion Demand: Despite using my iPhone 12 for nearly five years, I haven’t upgraded due to Apple’s ongoing exclusion of ProMotion displays in regular models, which are crucial for smoother interactions.
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Competitive Lag: Apple’s strategy to withhold ProMotion from standard iPhones is leaving it behind competitors, with most Android devices already offering high-refresh rate displays at lower price points.
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Upcoming Changes: The anticipated iPhone 17 models are rumored to include 120Hz displays across the board, potentially diminishing the appeal of Pro models and altering Apple’s premium strategy.
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Shifting Strategy: The iPhone Air could emerge as a flagship with competitive features, suggesting a shift away from the traditional Pro model, as Apple aims to standardize high-quality experiences across all devices.
iPhone 17: Will ProMotion Make the Cut?
As anticipation builds for the iPhone 17, many users remain hesitant about upgrading. For instance, one buyer who purchased an iPhone 12 in 2020 cites a key feature—ProMotion display—missing in regular models. This lack of a 120Hz refresh rate on non-Pro iPhones has kept him attached to his older device.
Apple introduced ProMotion in the iPhone 13 Pro, elevating user experience with smoother visuals. Gamers and everyday users appreciate this enhancement. Despite the excitement surrounding new releases like the iPhone 15, which includes improvements like USB-C charging, the absence of ProMotion has caused some loyal users to stick with their older models.
Interestingly, competitors, particularly in the Android market, have integrated high-refresh-rate displays in more affordable devices. This trend raises questions about Apple’s strategy. The company has been criticized for offering too few features at lower price points. Yet, rumors suggest that all four 2025 iPhone models—including the iPhone 17—might finally include ProMotion. If true, this could shift the landscape for Apple.
Furthermore, speculation around the iPhone Pro lineup suggests that these models may face a unique challenge. Without ProMotion setting them apart, consumers might find little incentive to choose them over standard models. If Apple pivots towards a potential iPhone Air becoming a flagship option, the tech giant could redefine its product offerings.
Ultimately, the decision to enhance regular iPhones with advanced features could reshape user loyalty and market competition. Many consumers, especially those waiting for ProMotion, watch closely as Apple prepares to unveil its latest innovation. The future of the iPhone lineup may hinge on these choices, invigorating both tech enthusiasts and everyday users alike.
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