Fast Facts
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New Feature Launch: TikTok has introduced “bulletin board,” allowing creators and brands to share public messages with followers, similar to Instagram’s broadcast channels.
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Exclusive Messaging: Only the creator can post content, while followers can react using emojis. Bulletins support text, images, and videos for effective communication.
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Eligibility Criteria: The feature is available to creators aged 18+ with 50,000 followers, enhancing community engagement by simplifying updates and exclusive content sharing.
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Safety Measures: Content must comply with TikTok’s Community Guidelines, and users can utilize safety tools for a positive experience in bulletin boards.
Understanding TikTok’s Bulletin Board Feature
On Thursday, TikTok announced its new “bulletin board” feature. This move mirrors Instagram’s broadcast channels, which launched earlier this year. With bulletin boards, brands and creators can send public messages directly to their followers. This format allows only the creator to post, while followers can respond with emoji reactions. Creators can share text, images, or videos.
TikTok introduces this feature for users who are at least 18 years old and have a minimum of 50,000 followers. The platform aims to foster community engagement and streamline the sharing of important updates. Creators can promote exclusive content without cluttering their main feed. This shift could enhance creator-follower connections, making it easier for fans to stay updated.
Impact and Community Building Potential
TikTok’s bulletin board offers practical advantages for both creators and their followers. For instance, during its beta testing, artists used it to preview new music. Other organizations, like People Magazine, shared timely news, demonstrating versatile content use. The feature encourages creators to establish a dedicated communication space with their audience.
Moreover, TikTok emphasizes safety and moderation. It reassures users that its community guidelines apply here as well. Safety tools, including muting and blocking options, support a safe environment. As more creators adopt this feature, we may witness a shift in how social platforms prioritize community building. Ultimately, bulletins can contribute meaningfully to the digital interaction landscape.
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