Fast Facts
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Leading EV Sales, Struggling Flagship: BMW is a top seller of EVs in North America, surpassing competitors like Mercedes and Audi, yet its flagship iX SUV sold only 15,383 units in 2024, an 11% decline from the previous year.
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Refreshing the iX for 2026: The revamped 2026 iX features a larger battery, extended range (up to 364 miles), enhanced tech, and a more aggressive design, including a striking illuminated kidney grille.
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New Model Variants Introduced: The iX lineup expands with new names and configurations: the xDrive60 (516 hp, 364 miles) replaces xDrive50, the M60 becomes the M70 (650 hp, 303 miles), and the new entry-level xDrive45 (402 hp, 312 miles) starts at $76,325.
- Driving Experience Improvements: BMW refined the driving dynamics of the iX, addressing previous stiffness complaints, enhancing body control in Sport mode, and making the entry-level xDrive45 an appealing option without compromising luxury.
BMW’s Strategic Leap in the EV Market
BMW has gained significant traction in the electric vehicle (EV) market. In North America, it outperformed luxury competitors like Mercedes and Audi. Despite this success, the flagship iX SUV struggled with sales. In 2024, BMW sold only 15,383 units, marking an 11 percent decline from the previous year. Although slight improvements appeared in early sales, the need for a refresh became clear. BMW responded by unveiling an upgraded 2026 iX. This model integrates the best features of its predecessor while enhancing performance and luxury.
The improvements are notable: the battery size increased, providing a longer range and more powerful performance. Enhanced suspension and chassis systems address previous complaints about ride stiffness. The redesigned exterior features a bold, illuminated kidney grille, aiming to attract attention—though it remains divisive among enthusiasts. This evolution aligns with the commitment to producing a luxury EV that remains practical and desirable. With various new options, including a more accessible base model, BMW aims to widen its audience and foster widespread EV adoption.
A Look at the iX’s Practicality and Potential
The refreshed iX represents a thoughtful blend of luxury and practicality. It features impressive specifications across all models, ensuring at least 300 miles of range and over 400 horsepower. The entry-level xDrive45 stands out, offering excellent features without the high-end price tag. This approach can draw in new customers looking for a luxury experience.
However, potential buyers should consider some trade-offs. For example, the operating system may feel cluttered, pushing many to rely on familiar smartphone projections. Additionally, some build quality issues require attention. Despite these drawbacks, the iX remains a top recommendation in the luxury EV sector. Its strengths, coupled with the potential for broader sales through improved accessibility, make the 2026 BMW iX a compelling option in the evolving landscape of electric vehicles. As we push toward a more sustainable future, the iX stands as a promising symbol of progress and innovation in automotive engineering.
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