Summary Points
- Lyft is replacing Lyft Pink with Lyft Go, a $10/month plan that includes DoorDash DashPass; existing DashPass members can link accounts to get Lyft Go at no extra cost.
- Lyft Go members earn 8% back in ride credits, up to $40 monthly, plus DashPass perks, relaxed cancellations, lost-item return fee waivers, and matched charitable donations.
- Lyft Go Core costs $5/month without DashPass and offers 5% back, up to $20 monthly, along with relaxed cancellations and donation matching.
- Lyft Go launches in the US with a one-month free trial. Lyft Pink members will move to the new plan at the same price, while Lyft also plans to let some riders order DoorDash food to their destination.
A $10 Bundle Recasts Lyft Pink
Lyft is giving its subscription a new identity — and adding a food-delivery perk. The company is replacing Lyft Pink with Lyft Go, a $10-a-month plan that includes DoorDash’s DashPass. For riders who already pay for DashPass, linking their DoorDash account unlocks Lyft Go at no extra cost.
The annual Lyft Go plan costs $96. That’s $3 less than Lyft Pink’s annual price. Lyft says it will move current Lyft Pink subscribers to the new plan at the same price. The higher-tier Lyft Pink All Access plan will remain available to current members, but Lyft no longer accepts new signups.
DashPass gives members discounts and lower fees on DoorDash orders. The combined offer could appeal to people who use both delivery and ride-hailing services. Still, the value depends on how often they order food or book rides. A subscription can feel like a bargain on paper, yet go underused in practice.
Ride Credits Add Value, With Limits
Lyft Go members earn 8% back from each ride as credits, up to $40 per month. They can put those credits toward future Lyft rides or DoorDash orders. The rewards may help offset regular travel costs, though they are credits rather than cash. Members also need enough eligible spending to reach the monthly cap.
The plan adds three “relaxed cancellations” each month. If a rider cancels and rebooks within 15 minutes, Lyft returns the cancellation fee as credits. Lyft also waives fees to return lost items for Go members. And it matches members’ charitable donations through its Round Up & Donate feature.
For people who want a lower-cost option, Lyft Go Core costs $5 per month. It earns 5% back on rides, up to $20 in monthly credits. Core also includes relaxed cancellations and donation matching, but it does not include DashPass. That makes it a simpler choice for riders who want Lyft perks without paying for delivery benefits they may not use.
Food Ordering Moves Into the Ride
Lyft and DoorDash are also bringing their apps closer together. On certain rides, passengers can browse DoorDash restaurants in the Lyft app and place an order. The order can start moving toward the rider’s destination before the trip ends. The feature could save time for people heading home or meeting friends, although Lyft says it will appear only on some rides.
Lyft Go launched in the U.S. with a one-month free trial. That gives curious riders time to test the benefits before they commit. However, members should check the terms and consider whether they will use the credits, DashPass discounts and added conveniences often enough to justify the fee.
The launch also puts Lyft in closer competition with Uber One, which costs $10 a month. Uber One offers ride promotions, lower fees, 5% back on rides and 10% back on car rentals, along with savings on Uber Eats. Lyft’s answer centers on linking rides with DoorDash orders. For customers who already use both services, that pairing may make the new plan a notably practical upgrade.
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