Summary Points
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Accusations of Mismanagement: Amber Bella, former CMO of Blade of God X (BoGX), publicly criticized the project’s founder and the Web2 development team for mismanagement and unethical practices, particularly after raising significant funds from Web3 investors.
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Conflict Over Project Direction: Bella revealed that following the NFT collection launch, disputes arose as the Web2 team prioritized outdated features, sidelining the Web3 team’s proposals aimed at enhancing player experiences.
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Allegations of Unfair Practices: Claims surfaced that Web2 team members exploited their positions by using personal accounts to compete and win cash prizes, which were meant for legitimate players, ultimately leading to the removal of these accounts.
- Community Support Commitment: Despite the fallout, Bella pledged 24.2 ETH to address the community’s financial issues, reaffirming her commitment to the BoGX community in future endeavors.
Crypto Game Founder Faces Fallout After CMO’s Exposé
Amber Bella, the former Chief Marketing Officer of Blade of God X (BoGX), revealed explosive details about her fallout with the game’s founder, Tnise Liu Yang. She shared her insights on social media Tuesday, shedding light on alleged mismanagement within the project.
Bella’s account highlights a series of troubling events. First, she claims the collapse of communication began when Yang blocked her without warning. Consequently, she felt compelled to disclose her experiences publicly. The issues reportedly stemmed from missteps during the launch of the Ethereal NFT collection in October 2024, intended to enhance gameplay for participants.
Despite securing significant backing from Web3 investors, Bella criticized the Web2 development team for prioritizing outdated features. This shift caused a two-hour outage on the project’s website, igniting deeper conflicts over project direction. Bella stated that her Web3 team proposed multiple enhancements, but Web2 management consistently dismissed their suggestions.
Furthermore, allegations arose about the Web2 team misusing accounts to compete unfairly on leaderboards, raising ethical concerns. Although the team initially denied these claims, they reportedly removed the implicated accounts after Bella provided evidence.
The tension escalated when Yang indicated that development would focus solely on the Web2 version of the game. Bella noted that promised support for her Web3 team evaporated, as payments were delayed and eventually stopped. Moreover, attempts to discuss liquidating Web3 assets and refunding NFT holders were met with silence. This dereliction left her team in a precarious financial position.
In response to the turmoil, Bella pledged 24.2 ETH to help settle debts owed to the BoGX community. She emphasized her commitment to the community in future projects. Following through on her promise, Bella transferred the funds, highlighting a dedication to transparency and accountability.
This situation serves as a crucial lesson for the tech industry. Developers must prioritize communication and ethical practices, especially in the dynamic landscape of cryptocurrency and gaming. As the community watches closely, the implications of this fallout could influence future projects within the Web3 ecosystem.
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