Quick Takeaways
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Lamborghini has abandoned plans for the Lanzador EV, initially expected in 2029, due to “close to zero” customer interest in battery-powered vehicles.
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CEO Stephen Winkelmann clarified that the decision was made late last year, acknowledging that current EVs lack the emotional connection and sound that appeal to Lamborghini’s clientele.
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The automaker will focus on plug-in hybrid electric vehicles, like the Reveulto and Urus, aiming for a fully hybrid lineup by 2030 while continuing to produce internal combustion engines.
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Winkelmann hinted at the possibility of an all-electric car in the future, but emphasized that timing is crucial for such a venture.
Lamborghini has officially scrapped its plans for an all-electric supercar. The automaker announced this decision following a lack of interest from buyers. According to The Sunday Times, CEO Stephen Winkelmann revealed the company faced “close to zero” enthusiasm for battery-powered vehicles. The Lanzador EV concept, initially slated for a 2029 release, will not progress to production.
This announcement comes after Lamborghini showcased the Lanzador in August 2023, generating initial excitement. However, disconnect between the brand’s legacy and the rising demand for EVs is evident. Winkelmann noted that current electric vehicles struggle to offer the emotional connection expected from Lamborghini. Lack of engine noise may also deter potential buyers who cherish the iconic roar of traditional supercars.
Instead of the Lanzador, Lamborghini will focus on enhancing its plug-in hybrid lineup. By 2030, the entire fleet will feature hybrid models, such as the Reveulto and Urus. The company even plans to continue producing internal combustion engines for the foreseeable future. Winkelmann hinted that Lamborghini may explore an all-electric vehicle in the future but emphasizes the need for the right timing.
This pivot reflects the evolving landscape of urban mobility. As cities continue to innovate, a blend of technology and tradition can create thrilling experiences. While Lamborghini takes a step back from the all-electric arena, advancements in hybrid technology still promise a future where performance meets sustainability. The conversation about electric vehicles will continue, fueling anticipation for the next chapter in luxury automotive design.
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