Summary Points
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First CES Press Conference: The Lego Group will host its inaugural press conference at CES 2026 on January 5 at 1 PM ET, details about which are still undisclosed.
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Expected Livestream: The presentation is anticipated to be available via livestream, with Engadget providing live updates if necessary.
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Potential Announcements: Speculation about the agenda includes the new video game “Lego Batman: Legacy of the Dark Knight” and the Lego Group F1 Academy racing car, alongside environmental sustainability goals.
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Tech-Centric Focus: Given CES’s emphasis on technology, Lego is likely to showcase innovative tech-related products rather than just new toy sets.
How to Watch the Live Press Conference
The Lego Group will host its first-ever press conference at CES 2026 on Monday, January 5 at 1 PM ET. While specific details remain scarce, fans and tech enthusiasts expect a livestream of the event. Keep an eye on the Lego and Consumer Technology Association websites for official announcements. If a livestream isn’t available, fear not. The Engadget team will provide live updates and blog posts. This way, you won’t miss a moment of Lego’s groundbreaking presentation.
What to Expect from Lego
Currently, Lego has not revealed what it plans to unveil. However, the possibilities excite speculation. Last year, the company announced a video game partnership with Sony. We might see the new Lego Batman: Legacy of the Dark Knight or demos of the Lego Group F1 Academy racing car. Furthermore, given Lego’s commitment to sustainability, expect discussions on their ecological goals for 2032, such as making bricks more sustainable. While traditional toy fairs showcase physical sets, CES leans toward tech advancements. Lego fans should prepare for an innovative approach that merges play with technology. As Lego steps into this new arena, it promises to contribute meaningfully to the tech landscape.
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