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    Home » Say Goodbye to Google TV Ads: My Game-Changing Third-Party Launcher
    Gadgets

    Say Goodbye to Google TV Ads: My Game-Changing Third-Party Launcher

    Lina Johnson MercilliBy Lina Johnson MercilliJuly 7, 2025No Comments3 Mins Read
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    Essential Insights

    1. Increased Sponsored Content: Users find the rise of sponsored ads on Google TV, unchanged by device cost, frustrating and unacceptable, with no ad-free options available.

    2. Third-Party Launcher Solution: Installing the Projectivy Launcher provides a way to eliminate ads, offering a smoother and faster experience similar to the previous Android TV interface.

    3. Extensive Customization: Projectivy boasts numerous customization features, including app organization, icon size adjustments, and wallpaper rotation, enabling users to tailor their interface to their preferences.

    4. User-Friendly and Free: The launcher is free with optional paid features and includes convenient tools like APK sideloading, custom app launch settings, and parental controls for enhanced usability.

    Frustrated With Ads on Google TV? A Third-Party Launcher Could Be the Solution

    Many users express frustration with the growing number of ads on Google TV. Despite the sleek redesign of its interface, the surge in sponsored content spoils the viewing experience. After investing in a device, who wants to be bombarded with ads?

    Currently, Google offers no ad-free option, regardless of the device’s price. Your high-end NVIDIA Shield has the same ads as a budget-friendly Onn 4K. This leaves viewers seeking alternatives, such as the Apple TV 4K, known for its ad-free experience.

    However, an independent solution exists: a third-party launcher. One popular choice is Projectivy Launcher. It’s simple to install from the Play Store or via a mobile device. After granting necessary permissions, users can switch to this launcher, eliminating the ad clutter.

    This change not only removes ads but also enhances performance. Users report that navigating with Projectivy feels notably faster than the standard Google TV interface. With many devices limited by older hardware, such speed boosts can significantly improve the experience.

    Customization is another appealing feature. Users can manage apps more effectively, creating minimal or dense layouts according to personal preferences. Options abound, from resizing icons to adjusting screen margins. The default wallpaper rotates through Reddit-sourced images, but options to personalize this are just a click away.

    Additionally, Projectivy offers practical features such as parental controls, which allow users to lock apps with a custom code. The app is free, with optional premium features available through a one-time payment.

    For those reluctant to switch, Google TV does have a basic "App-only" mode, which strips away much of the clutter. However, this workaround still leaves some suggested content visible.

    In a world increasingly filled with ads, the ability to regain control of your viewing experience feels empowering. A third-party launcher provides a practical solution and enhances overall enjoyment.

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    Lina Johnson Mercilli
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    Lina Johnson Marcelli is the editor for IO Tribune, bringing over two decades of experience in journalism to her role. With a BA in Journalism, she is passionate about delivering impactful stories that resonate with readers. Known for her keen editorial vision and leadership, Lina is dedicated to fostering innovative storytelling across the publication. Outside of work, she enjoys exploring new media trends and mentoring aspiring journalists.

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