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    Home » Volkswagen Revives the Classic: Physical Buttons Return!
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    Volkswagen Revives the Classic: Physical Buttons Return!

    Lina Johnson MercilliBy Lina Johnson MercilliMarch 7, 2025No Comments3 Mins Read
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    Summary Points

    1. Volkswagen is reintroducing physical buttons for critical functions like climate control in its future vehicles, beginning with the ID 2all, after realizing the user frustrations caused by haptic sliders and touchscreens.

    2. The decision stems from customer feedback, with design head Andreas Mindt emphasizing, “Honestly, it’s a car. It’s not a phone: it’s a car.”

    3. This industry-wide trend is echoed by Hyundai and Kia, whose focus groups reported frustration with touchscreen controls, prompting a shift towards physical buttons in their EVs.

    4. Volkswagen’s move aligns with upcoming EU safety regulations requiring certain physical controls for a five-star rating, contrasting with some executives’ beliefs in a fully digital future for vehicle controls.

    Volkswagen’s decision to reintroduce physical buttons in its vehicles marks a significant shift in automotive design. The automaker plans to phase out haptic sliders and touchscreen toggles for critical functions like climate control. Starting with next year’s ID 2all, drivers will find physical controls for volume, heating, fan speed, and hazard lights positioned conveniently below the touchscreen. This move stems directly from customer feedback. As Andreas Mindt, Volkswagen’s design head, puts it, “Honestly, it’s a car. It’s not a phone: it’s a car.”

    This change reflects a broader trend among automakers reconsidering excessive reliance on digital interfaces. Last year, Hyundai recognized that many drivers experienced stress and frustration when they could not quickly adjust settings in their EVs. Such feedback pushed them to think seriously about how technology impacts user experience. Likewise, in China, Xiaomi has embraced this idea by offering accessory options that allow users to add their own physical controls.

    The rise of digital interfaces began over a decade ago, largely influenced by Tesla’s Model S and its sizeable touchscreen. However, as time has passed, many drivers have voiced concerns about the practicality of such designs. Volkswagen’s reversion to tactile controls is more than just nostalgia; it signals a recognition that technology must be user-friendly.

    Moreover, Volkswagen’s timing aligns with impending changes in safety regulations from the EU’s New Car Assessment Program. New rules requiring certain physical controls mean that vehicles must adapt to ensure compliance while also enhancing driver safety. As consumers navigate this evolving landscape, a key question remains: will widespread adoption of physical buttons redefine how automakers approach vehicle design? The industry must consider practicality alongside technological advancement. As automakers listen to their customers, the road ahead may well become a blend of comfort and innovation.

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    Lina Johnson Mercilli
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    Lina Johnson Marcelli is the editor for IO Tribune, bringing over two decades of experience in journalism to her role. With a BA in Journalism, she is passionate about delivering impactful stories that resonate with readers. Known for her keen editorial vision and leadership, Lina is dedicated to fostering innovative storytelling across the publication. Outside of work, she enjoys exploring new media trends and mentoring aspiring journalists.

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