Top Highlights
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Record Usage: Amap, Alibaba’s mapping service, achieved 360 million daily users on the first day of China’s National Day holiday, with navigation for over 9 billion km.
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Enhanced Capabilities: To compete effectively with Meituan, Amap is incorporating advanced features, including the AI assistant Xiaogao, which handled over 2.6 billion requests on its launch day.
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New AI Features: Amap introduced the “Street Stars” feature to rank offline destinations, leveraging AI alongside user reviews and navigation data to enhance user experience.
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Competitive Landscape: Alibaba is intensifying efforts in the local services sector as competition heats up with food delivery giant Meituan, focusing on connecting users with various offline services.
Record Usage During a National Holiday
Amap, Alibaba’s answer to Google Maps, achieved an impressive milestone this National Day. The app hit 360 million daily users on the first day of the eight-day holiday. This surge reflects a significant increase in demand for navigation and local services during one of China’s busiest travel periods. Users registered over 9 billion kilometers in trips, showcasing how essential Amap has become for holiday travelers.
The timing is crucial. As consumers flock to popular destinations, they also seek efficient navigation tools. Amap’s enhancements, including its artificial intelligence assistant Xiaogao, cater to these needs. This AI-driven feature processed more than 2.6 billion user requests, demonstrating the appetite for quick and accurate information. With the growing competition from Meituan, Alibaba envisions Amap as a one-stop solution for both navigation and local service reservations.
The Future of Local Services
Amap’s recent innovations signify a broader trend in the local services market. By launching Amap Street Stars, Alibaba integrates user reviews and navigation patterns to rank various offline destinations. This feature mirrors Meituan’s offerings but aims to provide a more tailored experience. Such developments illustrate the increasing value of data-driven insights in enhancing user experience.
Moreover, the emphasis on artificial intelligence highlights the practicality of integrating technology into daily life. As more users adopt these services, we witness a shift in consumer behavior towards reliance on digital solutions. This shift not only simplifies the way people explore their surroundings but also contributes to a growing interconnectedness in the local economy. By evolving alongside user needs, Amap positions itself as a vital resource in the ever-changing landscape of technology and travel.
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