Essential Insights
- Nikita Bier announced the launch of custom timelines on X, allowing users to curate their feed by pinning topics of interest, a major update developed over several months.
- The feature enables switching between up to 75 predefined topics, with better personalization for topics users engage with regularly, powered by Grok’s understanding of posts.
- Currently in early access for Premium iOS users, the feature will soon expand to Android Premium users, aligning with similar functionalities on Bluesky and Threads.
- X also introduced a topic snooze tool for Premium users on iOS and web, allowing users to hide specific topics like politics or sports for 24 hours.
X finally adds custom timelines, marking a big step for user experience. The feature allows users to curate their feeds based on specific interests. According to X’s product head, it’s “one of the biggest changes” and took months to develop. Users can pin up to 75 topics, including food, art, movies, and finance, to their home tab. This makes it easier to switch between different interests quickly.
The new feature is powered by Grok’s understanding of every post and personalized algorithms. It works best for topics users already engage with. For example, if you frequently post about photography, your custom timeline will show relevant content more often. This personalization offers a more tailored experience for each user.
Similar features exist on apps like Bluesky and Threads, which have allowed pinning topic-based feeds since 2023 and 2024. X’s custom timelines are currently in early access, available only to Premium subscribers on iOS. Soon, Android users will also be able to access these features.
In addition, X introduced a snooze tool for topics on the For You tab. Users can hide topics like politics or sports for 24 hours, preventing unwanted content from cluttering their feed. This tool is also limited to Premium users on iOS and the web today.
Smart city advocates see this update as a move toward more personalized digital experiences. As people spend more time online, having curated feeds can help them access relevant information quickly. For cities, this means better engagement with news, events, and resources tailored to residents’ interests. Ultimately, such innovations can foster smarter, more connected communities.
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