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    Home » J.Crew x Rouje: A Parisian-New York Fusion
    Fashion Tech

    J.Crew x Rouje: A Parisian-New York Fusion

    Lina Johnson MercilliBy Lina Johnson MercilliJuly 24, 2025No Comments3 Mins Read
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    Fast Facts

    1. Cultural Fusion: J.Crew and French brand Rouje collaborate on a limited-edition collection, "From Paris to New York," blending French romanticism with NYC minimalism.

    2. Design Inspiration: Creative directors Olympia Gayot and Jeanne Damas draw from personal influences and classic film aesthetics to create pieces capturing ’90s summer vibes.

    3. Collection Highlights: Featuring 18 pieces priced between $39.50 to $398, standout items include a polka dot wrap dress, knit tank and skirt set, and chic red mule heels.

    4. Availability: The "From Paris to New York" collection is now available online and in stores, offering stylish must-haves for mid-summer wardrobes.

    J.Crew and Rouje Collaborate on Stylish Capsule Collection

    J.Crew and French fashion brand Rouje have launched a new collaboration, titled "From Paris to New York." This limited-edition collection unites the essence of Parisian charm with the sleek minimalism of New York City. Designed with the summer season in mind, the collection melds vintage aesthetics with contemporary flair.

    Olympia Gayot, J.Crew’s creative director, spoke about the partnership. She and Rouje founder Jeanne Damas connected through mutual acquaintances. “It became a very organic and inspiring process,” Gayot said. They gathered inspiration from iconic films and their favorite fashion moments. Ultimately, they crafted a collection that celebrates both brands’ unique styles.

    The "From Paris to New York" collection features 18 pieces. Prices range from $39.50 to $398, making it accessible for a variety of budgets. Highlights include a polka dot wrap dress, a chic knit tank and skirt set, and stylish red mule heels that recall early 2000s fashion. A simple white tee receives an upgrade with delicate embroidery, while classic blue wide-leg jeans nod to ’70s trends.

    This collaboration reflects a growing trend in the fashion industry: blending diverse cultural influences to create relatable and stylish collections. Additionally, the partnership underscores the importance of collaboration between brands. The synergy between J.Crew and Rouje demonstrates how shared visions can lead to unique products.

    The full "From Paris to New York" collection is now available online and in stores. Fashion enthusiasts can elevate their summer wardrobes with these standout pieces. The collaboration is a testament to the power of cross-cultural partnerships in today’s fashion landscape.

    If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.

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    Lina Johnson Mercilli
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    Lina Johnson Marcelli is the editor for IO Tribune, bringing over two decades of experience in journalism to her role. With a BA in Journalism, she is passionate about delivering impactful stories that resonate with readers. Known for her keen editorial vision and leadership, Lina is dedicated to fostering innovative storytelling across the publication. Outside of work, she enjoys exploring new media trends and mentoring aspiring journalists.

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