Essential Insights
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Top Brands of 2025: Chrome Hearts retains its position as the top brand on Grailed, followed by Balenciaga, Rick Owens, Supreme, and Nike, marking a notable shift in rankings for several fashion houses.
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Record Sales: The most expensive sale in the UAE was a $17,750 pair of Chrome Hearts jeans, while the U.S. saw a $35,000 orange croc Hermes Birkin 40 bag as its top sale of 2025.
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Footwear Trends: Balenciaga led the footwear category, with slim-soled sneakers and backless footwear, such as mules and loafers, dominating consumer preferences.
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Forecast for 2026: A shift towards lighter aesthetics is expected, with independent streetwear brands and avant-garde Japanese fashion likely to gain prominence, while luxury may trend towards newer labels over heritage brands.
Grailed Releases 2026 Marketplace Report: Key Fashion Trends of 2025
Digital fashion platform Grailed recently published its 2026 Marketplace Report, detailing the top fashion trends from 2025. This year, Chrome Hearts emerged as the leader, retaining its top spot from last year. Balenciaga and Rick Owens showed significant growth, landing second and third, respectively.
Nike, however, faced a decline, dropping three positions to fifth place. The other brands in the top ten include Louis Vuitton, Maison Margiela, Saint Laurent Paris, Prada, and Dior. These shifts highlight changing preferences in the market.
Regionally, Chrome Hearts led sales in the United States, United Arab Emirates, and South Korea. Notably, a pair of Chrome Hearts denim sold for $17,750 in the UAE. In the U.S., an orange croc Hermes Birkin 40 bag reached $35,000, setting a record.
Footwear trends also shone a light on consumer tastes. Balenciaga topped the footwear category, with Rick Owens following closely. Other significant brands included Maison Margiela and Jordan Brand. Notably, low-top sneakers dominated sales, indicating a shift toward casual, yet stylish, options.
Looking ahead, Grailed forecasts a change in aesthetics for 2026. The dark trends of 2025 may give way to a lighter, more vibrant approach. Additionally, the rise of independent streetwear brands signals exciting diversity in the market. Brands like GV Gallery and HMDD will likely challenge traditional luxury labels.
Technology plays a crucial role in these developments. The growing popularity of digital marketplaces enhances access to exclusive collections. As new brands emerge, consumers will benefit from greater variety and competitive pricing. Grailed’s insights reveal not just fashion trends, but a dynamic landscape that intertwines style, technology, and retail evolution. Readers can explore the full report for deeper analysis and insights.
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