Summary Points
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Grand Prize Winner: Meryll Rogge wins the 2025 ANDAM Fashion Award, reflecting her growth and evolution since being a finalist last year, having gained recognition in the fashion industry.
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Design Influence: Rogge’s designs have been worn by notable celebrities, including Dua Lipa and Rihanna, showcasing her rising prominence in the fashion world.
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Future Plans: With the €300,000 prize, Rogge intends to expand direct-to-consumer channels, particularly e-commerce, and develop accessory lines, tapping into untapped market potential.
- Mentorship Opportunities: Winners, including Burç Akyol and Sarah Lévy, will receive mentorship from industry veterans, enabling them to elevate their emerging brands to new heights.
Meryll Rogge Is The 2025 ANDAM Fashion Award Winner
This article has been updated on June 30 at 5:17 p.m. EST.
PARIS — Meryll Rogge, a rising star in the fashion industry, won the Grand Prize of the 2025 ANDAM Fashion Award on Monday. This victory marks her as a significant figure in contemporary design.
“Honestly, we just said it like it is. I didn’t really change much versus last year,” Rogge said. Her confidence reflects the evolution of her brand over the past year.
Rogge’s journey has been inspiring. Born in Ghent, Belgium, she was a finalist for the ANDAM award last year. Since then, her collection gained attention, appearing on celebrities like Dua Lipa and Rihanna. Transitioning from presentations to her first full fashion show in March, she displayed what she calls her “most developed pieces.”
Furthermore, Rogge plans to use the €300,000 prize to enhance her direct-to-consumer strategies, especially through e-commerce. “We get a lot of views on our website, lots of DMs, and we can never support it,” she explained. Direct access to customers will allow her brand to expand effectively.
Notably, Rogge graduated from Antwerp’s Royal Academy of Fine Arts in 2008. She began as an illustrator but shifted to fashion. After serving as lead designer at Marc Jacobs for seven years and later at Dries Van Noten, she launched her own label in 2020.
Her designs are receiving institutional recognition as well; several pieces have been acquired by MoMu Antwerp and Brussels’ Fashion & Lace Museum. This adds credibility and visibility to her work.
Additionally, Rogge will receive mentorship from Sidney Toledano, president of the Institut Français de la Mode. This support may help her navigate the complexities of scaling her business.
In related news, Burç Akyol won the Pierre Bergé Prize. His genderless label focuses on craftsmanship, which he believes is crucial in today’s fashion landscape. Akyol also plans to invest his prize money in developing new collections.
Emerging designers like Akyol and Rogge face unique challenges as they balance creativity with market demands. The focus on e-commerce and direct consumer feedback is vital. This approach not only boosts revenue but also aligns designs with consumer expectations.
As fashion evolves, technology plays a key role in this transformation. The use of digital platforms for sales and marketing reshapes the industry. Designers increasingly rely on insights gained from online interactions to inform their collections.
Finally, the ANDAM Fashion Award continues to support innovative talents like Rogge, Akyol, and others, helping them secure their place in a competitive market while promoting a focus on craftsmanship and consumer engagement.
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