Top Highlights
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adidas Joins FIFA Rivals: adidas launches a multi-year partnership with FIFA Rivals, debuting on June 12th, featuring exclusive digital items like kits and shoes derived from its football heritage.
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Innovative Gameplay Experience: FIFA Rivals blends FIFA authenticity with arcade-style mobile gaming, allowing players to build dream teams, engage in real-time PvP matches, and trade digital collectibles via the Mythical Marketplace.
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Exclusive Digital Features: Players can access unique adidas-themed content, including digital kits, boots, and a dedicated training facility, enhancing the connection between in-game experiences and real-world adidas products.
- Global Launch of FIFA Rivals: After a successful beta, FIFA Rivals is set for a worldwide launch on iOS and Android, promising to revolutionize mobile football gaming with complete ownership of in-game assets.
FIFA Rivals Teams Up with adidas for Exclusive Content
LOS ANGELES, California (June 6, 2025) — FIFA Rivals is set to enhance the gaming experience by introducing adidas into its universe. The highly anticipated mobile game will launch globally on June 12th, and this collaboration promises exclusive in-game content.
First, players can look forward to unique digital items like kits, jerseys, and shoes inspired by adidas’s rich football legacy. John Linden, CEO of Mythical Games, highlighted how this partnership adds cultural depth, allowing players to represent an iconic brand both on and off the pitch.
Moreover, FIFA Rivals offers fast-paced, arcade-style gameplay. Players can build dream teams from top clubs, compete in real-time matches, and trade digital cards on the Mythical Marketplace. Alongside the adidas collaboration, players will enjoy special digital kit drops and boot releases linked to real-life adidas launches.
In addition, the game features a dedicated adidas Training Facility, allowing players to enhance their skills and unlock challenges. This collaboration includes limited-time events that tie in with adidas’s most celebrated gear, bridging the gap between real-world football and digital gaming.
As a result, FIFA Rivals aims to attract both football enthusiasts and casual mobile gamers. The game promotes ownership of in-game assets, enabling players to securely buy, sell, and trade them with others worldwide.
This launch marks a significant step in merging traditional sports with digital innovation. Fans eager for a fresh football experience can find more information at fifa.rivals.game or join the conversation on X (@fifarivals).
FIFA Rivals, developed by Mythical Games, aims to redefine player engagement in football gaming. With adidas on board, the game promises not just entertainment but a deeper connection to the sport’s heritage.
Stay tuned for what could become a new standard in sports gaming.
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