Quick Takeaways
Taylor Kerns / Android AuthorityTL;DR
1. Meta is testing a new Instagram Plus subscription in select countries offering enhanced Story features like longer 48-hour Stories and secret viewing.
2. The subscription enables users to create custom audience lists, spotlight Stories, and see rewatch stats, mostly focusing on creator tools.
3. Instagram Plus costs approximately $1–$2 in test markets and is currently not available in the US, with Meta exploring which features users value most.
4. The service aims to provide affordable, premium Instagram Story options while keeping the core platform free for all users.
Meta is testing a new feature called Instagram Plus in select countries, including the Philippines and Mexico. This subscription service gives users access to special Story features. For example, subscribers can create unlimited audience lists for their Stories and see how many people rewatched their posts. They can also spotlight a Story once a week to get more viewers or extend their Story for an extra 24 hours. Additionally, users can secretly view others’ Stories without their profile showing up in the viewer list.
Moreover, Instagram Plus allows Stories to last for 48 hours, which is a new first for the platform. Users will also be able to preview a Story without revealing themselves as viewers. These features focus on giving creators more control and visibility. However, the service remains affordable, costing around $1 to $2 per month in the tested regions.
Importantly, Meta clarified that the core Instagram experience stays free, and no one is forced to subscribe. This test helps Meta understand what features users value most in a premium plan. While the subscription isn’t available in the US yet, many see it as a step toward smarter social platforms that offer more privacy and customization.
Smart cities and urban innovation benefit when platforms like Instagram focus on user control and privacy. With features that respect user choices, social media can become safer and more engaging, driving positive growth for digital communities worldwide.
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