Fast Facts
- Lilian Schmidt discovered that unconventional advice from ChatGPT—like encouraging her daughter to chew gum or jump—helped her daughter fall asleep in just five minutes, contrary to traditional methods.
- She turned her successful experience into a viral TikTok and created a custom AI tool called Coparent, selling access to it as a modern parenting aid.
- Schmidt exemplifies a new type of momfluencer who leverages AI to reduce household and parenting labor, aiming to be more present and emotionally balanced with her kids.
- Despite increased help from fathers, women still bear the majority of household and emotional labor, and generative AI tools exhibit a gender gap, being less used by women and often reflecting male-centric biases.
Momfluencers Use AI to Help with Parenting
Many moms turn to AI tools to make parenting easier. They share stories about how AI helps with everyday tasks. For example, some moms use AI to figure out better bedtime routines for their kids. These women often show how AI can act as a “coparent,” helping manage schedules or remind about chores. The idea is to use technology to handle some of the hidden, time-consuming work moms do daily.
Women Feel AI Can Make Them More Present
For many moms, AI offers a way to stay engaged with their children. It takes over tasks like meal prep or organizing activities. Moms say this helps them feel less stressed and more emotionally available. They believe AI can free up time so they can be more present in their children’s lives. This approach switches how we think about parenting assistance from traditional help to digital support.
Challenges and Opportunities in Using AI As a Coparent
Despite its benefits, AI adoption among women remains lower than among men. Many women see AI as “pale and stale,” not reflecting diverse needs. Still, some see AI as a powerful tool to reduce invisible labor. They want AI to be a helpful partner, not just a gadget. As AI technology advances, more women may find it easier to use AI for parenting, making everyday life more manageable and balanced.
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